Our story and mission
Founded in 2015, we began as a small consultancy focused on helping individuals rediscover their purpose and potential. Over the years, we expanded our expertise to include product development and brand enhancement, creating a holistic approach to consultancy that addresses the intersection of individuals, products, and brands.
Our philosophy represents the three core elements: purpose, potential, and performance. We believe that when these three elements are aligned, true excellence can be achieved.
We apply principles of psychology and behavioral science to uncover deeper insights about people, products, and market dynamics.
While we value data, we believe that the most profound insights come from deep qualitative understanding of human experiences and motivations.
We work closely with our clients in a collaborative process, believing that the best results come from genuine partnership and knowledge exchange.
Our riverside location is intentional - we believe that connection with nature enhances creativity, reduces stress, and creates an environment conducive to breakthrough thinking.
Founder & CEO
With a background in clinical psychology and business, Jane founded Trifecta to bridge the gap between human potential and business success.
Research Director
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Brand Strategist
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We believe in being genuine in our interactions and encouraging our clients to embrace their authentic selves and brand identities.
We are committed to continuous learning and development, both for ourselves and our clients.
We value meaningful connections - with nature, with each other, and between brands and their audiences.
