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Our story and mission
Founded in 2015, Trifecta began as a small consultancy focused on helping individuals rediscover their purpose and potential. Over the years, we expanded our expertise to include product development and brand enhancement, creating a holistic approach to consultancy that addresses the intersection of individuals, products, and brands.
Our name, Trifecta, represents the three core elements of our philosophy: purpose, potential, and performance. We believe that when these three elements are aligned, true excellence can be achieved.
We apply principles of psychology and behavioral science to uncover deeper insights about people, products, and market dynamics.
While we value data, we believe that the most profound insights come from deep qualitative understanding of human experiences and motivations.
We work closely with our clients in a collaborative process, believing that the best results come from genuine partnership and knowledge exchange.
Our office environment is designed to enhance creativity, reduce stress, and create an atmosphere conducive to breakthrough thinking.
Founder & CEO
With a background in clinical psychology and business, Jane founded Trifecta to bridge the gap between human potential and business success.
Research Director
David leads our research initiatives, bringing 15 years of experience in qualitative research methodologies across various industries.
Brand Strategist
Maria specializes in helping brands discover their authentic voice and purpose, with particular expertise in sustainable and purpose-driven businesses.
We believe in being genuine in our interactions and encouraging our clients to embrace their authentic selves and brand identities.
We are committed to continuous learning and development, both for ourselves and our clients.
We value meaningful connections - with nature, with each other, and between brands and their audiences.
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